Catalogue from YAS

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Do understated cool any day of the week with YAS. The Danish fashion brand puts a playful twist on the shapes you know with unusual prints and unexpected finishes (just look out for lots of frills). From your weekday underwear to that special-something dress for Saturday, this label has your style covered.

YAS: your new office look

Sharpen up your 9-to-5 style with tailored cuts from YAS. Keep an eye out for trousers in neutral colours or fun prints, or tap into the trend for frills with a pair featuring a ruffle at the ankles. Need to impress at your next board meeting? Opt for a wrap dress in a bold shade. Just add classic court shoes and a slick of lipstick (then prepare for celebratory drinks once 6pm rolls around). Blouses embellished with ruffles or cool cutouts are perfect for teaming with pencil skirts, or get the athleisure look and pick a slouchy jumpsuit to wear with white trainers.

YAS: dressing for the weekend

The weekend is here and so is your new wardrobe. YAS keeps things on the smarter side after hours with tailored cuts done differently. Keep your eyes peeled for sophisticated skater dresses that are ideal if you have a wedding in the diary - just add block heels and you’re photo-ready. Blouses come in unexpected cuts: think peplum shapes and designs with romantic trims. Throw on with skinny jeans and embellished gladiators for casual daytime coffees. If you’re heading somewhere hot, take a look at swimwear by YAS. Pick from a palette of vibrant and neutral shades and cuts from classic triangle shapes to contemporary string designs to wear with lightweight kimonos.

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