Founded in 2005, Danish childrenswear brand Småfolk has won us over with their cute motifs, classic shapes and sweet nostalgic look.
With an aesthetic that aims to inspire and delight children, Småfolk stands out for its simple approach to kid's clothing. Through animal patterns and vibrant colour palettes, Småfolk kids' clothing exudes a traditional charm that we love just as much as kids do. Ranging from long sleeved tops in butterfly prints to more neutral designs made from sustainable materials, this edit from Småfolk is the perfect way to breathe new life into boy's and girl's everyday looks.
Småfolk means 'small folk' in Danish, and we're all about the brand's unique take on kids' separates. Choose a long sleeved top from this collection of Småfolk kids' shirts and tops to subtly brighten up their outfits. Think soft pastels or muted colours to keep the look versatile, while bolder finishes will liven up their favourite jeans and trainers. Look for prints featuring koalas and polar bears to engage their imaginations and layer underneath faux fur gilets and padded jackets to keep them cosy in chillier seasons.