The ohw? sale is ideal when you’re on the hunt for standout trainers with personality - and change - to spare. This UK-based label puts an emphasis on creativity, individuality, and the never-ending quest for comfort.
Founded by two footwear professionals keen to make their own mark on the industry, ohw? (who spelled backwards) maintains full control over production to ensure that every hand-stitched detail goes to plan. The label puts a premium on using durable, high quality materials like full grain leathers, butter-soft suede and nubuck. This means that reduced ohw? prices allow you to save on a long-term investment. Treat your feet to the ultimate in sporty comfort, with soft leather linings, socks and laces. Soles are crafted from a combination of rubber and phylon for added flexibility. Blending form and function, these are the perfect pairing for a pair of relaxed boyfriend jeans on the weekend or skinny joggers at the gym.
There’s a vintage aesthetic to the label’s collection of athletic designs, with 80s-inspired high-tops and simplistic track-ready running shoes. You’ll find a fresh, individual take on these classic profiles in the ohw? outlet, giving you good reason to upgrade your gym kit with trend-led trainers. Authenticity is another major component of the brand’s philosophy, so you’ll note that every pair of shoes is hand-signed by the person who performed the final quality check. Save with reduced ohw? designs to show off your own individuality. Rock the athleisure style like a champion by slipping on a pristine pair of perforated high-tops with a graphic print tracksuit and a denim jacket.