Sheer femininity with a cool edge defines the Oh My Love sale. Turn to this brand's lower-priced edit for party-worthy pieces - and you'll even save some cash to put towards the night.

Find striking bargains in the Oh My Love sale

Initially a fledgling label sold from market stalls, Oh My Love reached new heights when it started being stocked by boutiques the world over. The brand specialises in fun dresses and quirky playsuits, all of which feature some sort of mischievous twist, from artfully placed lace sections to flirty layers. The bargain pieces in the sale by Oh My Love are dreamed up in a former Hackney warehouse and encapsulate the experimental yet wearable aesthetic favoured by London's fashion fans.

Downplay the drama with the Oh My Love sale

Make like the UK capital's forward-thinking dressers with the styles in the sale by Oh My Love. For a pretty evening look, opt for the pastel tones in the collection. A ruffled top is appealingly girlie and can be dressed up with a silk A-line skirt and kitten heels or sandals, or down with your favourite boyfriend jeans. Put your hair in an up-do and apply a red lip to finish off the outfit. With the great prices in the Oh My Love outlet, you'll have some spare cash left - so why not treat yourself to taxis both ways?

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