This Danish brand may be a predecessor of the mania for hygge, but that doesn’t mean it shies away from its Scandi roots. Find affordable pieces just like those repped by Copenhagen’s trailblazers in the Noa Noa sale.
This label's name means 'simple and harmonious’ in Tahitian, and the sale by Noa Noa lives up to type with its softly structured pieces. Streamlined separates and dresses are offset by gentle colours and prints to create an effortless aesthetic. Work essentials -we're looking at you, A-line skirts -in jet tones are perfect paired with loose cotton tunics featuring pretty details like crochet sections. Look out for paisley patterns with a bohemian appeal in the Noa Noa outlet to wear over some appealingly flamboyant flares.
Smock-style dresses with smart details like button-down fronts and long sleeves abound in the sale by Noa Noa -ideal for turning into your Sunday best (with enough room around the middle for all that lunch you're planning to eat). Keep the look appropriate for family meals out with kitten heels and a sleek leather handbag. The brand's tailored trousers in pastel tones are just as sleek, especially when complementing a black blouse and blow-dried hair. Heading out in blustery weather? Longline, collarless coats in the edit epitomise the stripped-down Scandi aesthetic. Pick up a design in a technical fabric for a futuristic finish.