Pick up an athleisure bargain in the New Black sale. The Swedish label draws inspiration from the gritty colours of industrial Gothenburg and the graffiti-artist background of its two founders. It's the perfect blend of hard-edged urban attitude and pared-down Scandinavian style (with minimalist price tags to match).
The label's founders started their friendship as graffiti artists, bringing the urban charm of street art with them into the fashion world. The brand's name references an idea of versatile appeal, and its understated designs certainly tick that box. The sale by New Black features characteristically cosmopolitan pieces, from simple hoodies in sober colours to printed tops harking back to the company's creative roots. Bold logos and relaxed fits work well as weekend loungewear. Layer up with a New Black jumper and some joggers, adding a pair of leather trainers and a shearling jacket to lift your athleisure look into sports luxe territory. Perfect for grabbing a wood-fired pizza with your other half.
With their moody monochrome colours, subtle branding and sleek cuts, our reduced New Black pieces look just at home behind your desk as they do on a treadmill. Slip on a pair of the label's streamlined tracksuit bottoms and wear them with your usual work shirt. Add some chunky lace-up boots for pared-down, ready-for-the-weekend style. Or choose a sleek sweatshirt from the sale by New Black collection and team it with ripped jeans, a studded belt and oxblood Chelsea boots for a sophisticated twist on the punk-rock look. Once the weekend rolls around, a printed New Black T-shirt can be layered effortlessly under a denim shirt and bomber jacket for a cosy outfit that's great for long hikes through the countryside.