Pops of primary colour and a smattering of pastels uplift the utilitarian palette in the Mads Nørgaard sale. This affordable Danish brand brings its hallmark functionality with a hint of sultriness to the hygge trend.
The sale by Mads Nørgaard is filled with designs that are ideal for wearing on a spree in Copenhagen's main shopping street, Strøget. In fact, that's where you'll find the brand's inaugural boutique, which was first established in 1986. The label's wearable pieces are defined by flared lines, preppy stripes and oversized silhouettes, often crafted from denim.There's also a sporty yet sensual tilt running through certain pieces in the collection, with bargains to be found on form-fitting pieces that skim your figure - perfect for paring down with some trainers.
With the sale by Mads Nørgaard offering plenty of go-to designs at lower prices, it's time to channel Copenhagen's biggest style bloggers. Look out for voluminous A-line skirts and long-sleeved slim-fit tops to wear with leather leggings and sleek ankle boots. Oversized jewellery will make it evening-appropriate if you need a transitional ensemble to take you from day to night. Alternatively, pick up a jumper with different-coloured sleeves for a quirky take on a staple piece. We also love the tailored jackets in the edit - ideal for wearing on the trip to Denmark you're planning. You'll even have some cash to put towards it with the money saved in the Mads Nørgaard outlet.