With designs for older girls and teens who are a little too cool for childrenswear, New Look 915 Generation bridges a gap. Everyday essentials are given a fun side in styles that follow the main fashion trends. Is it #selfie time?
Taking inspiration from the chic street-style gurus that fuel Instagram, and adding the brand’s own playful spirit to the looks, New Look 915 Generation is like raiding an older sister’s wardrobe. The vibe is effortlessly cool, so the clothing is perfect for hanging out with friends in after school (once they've done their homework, of course). Jersey pieces keep things low-key in clean-cut shapes with bold prints or monotone designs in a palette that runs from delicate pastel shades to rich dark hues. Pre-teens will feel all grown-up with bare-shoulder, cropped and halter-neck tops influenced by the huge 90s trend. She can wear these layered under dresses for retro looks, or let her simply team them with jeans for a subtle sporty spirit.
The collection of New Look 915 Generation is full of those essential basics and staple pieces that every girl needs (not just wants). Jeans and denim shorts are given a makeover with frayed edges, pretty detailing and bold finishes that can be easily dressed up for parties with glittery or embellished flip flops. Or, they can be worn with a hoodie or a sports jacket for athleisure styling that's ready for weekend trips to the cinema with her BFF (and lots of popcorn). Fill up underwear drawers too with the selection of New Look 915 Generation nightwear. Pick out a pair of pyjamas with busy prints and cheeky slogans ready for the next sleepover with friends - the perfect outfit for giggles before bedtime.