Nobody does understated style quite like the Scandinavians, and Danish label Kronstadt is a great example of the Northern European aesthetic. This collection is the ultimate in smart-casual dressing. Expect to find slim-fit shirts, delicately textured knitwear and Breton stripes aplenty in this normcore-inspired menswear edit.
From flamboyant beginnings to its current subtle Scandi style, Kronstadt is a brand that sees change and dives right in. It was launched in 1999 in Copenhagen's back streets, and soon became known for its Elvis and Priscilla shirts - featuring broad collars, wide cuffs and eye-popping fabrics. Over the years the label started to change its vibe, focussing more on close-fitting styles finished with distinct details. Although Kronstadt has branched out into knits and T-shirts, the cool cotton shirts are still at the heart of what it does. Choose one and wear it to work with corduroy trousers and a pair of colourful brogues for a clean look that translates well to after-hours shenanigans.
The Kronstadt look is mainly dominated by neutral hues and deep shades. Stripes and colour blocking are used in lieu of pattern, adding visual interest to the collection. The result is casual clothes that you can wear to meet your other half's parents. Sling on one of the label's lightly textured jumpers over a denim shirt, and team with a pair of skinny jeans. Add some desert boots for lazy weekend afternoons in your local coffee shop. For warmer days, choose a striped T-shirt from the Kronstadt range and wear it with some board shorts. Slip your feet into a pair of loafers, grab your acoustic guitar, and head out to meet your friends for a picnic in the park.