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Craftsmanship is king at innovative denim brand Edwin. Exclusive fabrics and unique processes are central to the brand's philosophy, giving Edwin it's celebrated signature style. Formed in Japan in 1947, Edwin now blends its heritage look with a modern vision, to create some distinctive denim as well as a range of casual pieces.

Staple denim at Edwin

Praised for bringing denim to the Japanese market in the 1940s, Edwin has long been a go-to brand for an exceptionally crafted pair of jeans. Stock up on your staple denim with classic cuts such as skinny jeans and slim fit, perfect to work across your wardrobe whether you style them with casual tees or smart shoes and shirts. Fashion's favoured denim silhouette is getting wider as we look to mom jeans, loose leg fits, and boyfriend and girlfriend cuts. Channel the latest trend in a pair of Edwin straight leg jeans, turn up the cuffs and wear them with retro trainers, and keep the silhouette high fashion with an oversized coat.

The Edwin collection of casuals

Expanding past its core denim collection, Edwin offers a range of casual classics and contemporary pieces. Women can go retro in dungarees, pinafores and high waisted denim shorts - team them with wedges for a bohemian vibe. Men can look to Edwin's denim jackets and parkas to update their outerwear. Do double denim and wear your jean jacket with a pair of drainpipe jeans, finish with some work boots for a rugged feel. Bomber jackets bring the collection into modern streetwear territory, layer yours over a slogan tee, or style it with smart suit trousers for a fashion take on occasion wear.

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