Reducing emissions

A cleaner future for fashion

Want to lower your carbon footprint? Start by changing how you shop.

Reducing emissions

The hidden cost

Fashion's environmental footprint

The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.
The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.

The hidden cost

Fashion's environmental footprint

The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.
The fashion industry is responsible for up to 10% of global emissions, driven by complex supply chains and an endless demand for natural resources. To clear the air, we need to start prioritising fashion that makes use of existing materials and renewable energy. Simple changes like switching to recycled materials or to plant-based leather alternatives could reduce this carbon footprint by up to 80%.
The hidden cost

Browse your values

Reducing emissions

Background check

Sustainability criteria you can trust

Look for certificates like these to see which items have been verified according to specific sustainability criteria. The ones here relate to reducing emissions. They indicate products that are supporting global climate goals through the use of renewable or recycled materials, or other energy-conserving processes.

EU Ecolabel
The EU Ecolabel is a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their life-cycle: from raw material extraction, to production, distribution and disposal.
GRS - Global Recycle Standard
The Global Recycle Standard is one of the leading and most trusted certifications for products made from recycled content. Products with this label are made with at least 50% recycled content and every stage of the supply chain is independently certified, to ensure environmentally and socially responsible manufacturing all the way to the final product.
Made from lyocell, an eco-material
Made from at least 50% lyocell, we’ve given this item our eco-material label to recognise its lower environmental impact. Lyocell is a fibre made from wood pulp which, unlike conventional viscose, is manufactured using an organic solvent in a "closed loop" process. This means that 99.5% of the chemicals used in the process are recycled again, and again, and again...
Made with LENZING™ TENCEL™, an eco-material
Made from at least 50% LENZING™ TENCEL™ fibers, this item gets our eco-material label to recognise its lower environmental impact. LENZING™ TENCEL™ is a fiber made from wood pulp which, in contrast to conventional viscose, is manufactured using a low toxicity solvent in a "closed loop" process. This means that 99.5% of the chemicals used in the process are recycled again, and again, and again...
Made with LENZING™ VISCOSE, an eco-material
Made from at least 50% Lenzing Viscose™, we’ve given this item our eco-material label to recognise its lower environmental impact. Unlike some conventional viscose manufacturers, Lenzing traces their entire supply chain to guarantee that Lenzing Viscose™ is always sourced from sustainably managed forests.
Made with LENZING™ ECOVERO™, an eco-material
Made from at least 50% LENZING™ ECOVERO™ viscose fibers, this item gets our eco-material label to recognise its lower environmental impact. Derived from sustainable wood and pulp, the manufacturing of LENZING™ ECOVERO™ fibers generates up to 50% lower emissions and water impact compared to generic viscose.
Made with water-based polyurethane
This item was made with at least 50% imitation leather, which is manufactured using a more sustainable process without chemical solvents and up to 95% less water and 50% less energy than conventional polyurethane. The result? A smaller environmental footprint and safer factories for workers.
Made with innovative materials upcycled from waste
This item is made with at least 20% bio-based materials, such as orange peel, coffee grounds, or even fish skin. The result? You help drive innovation in the fashion industry and give new life to materials that would otherwise go in the trash.
Made with bio-based alternatives to fossil fuels
This item is made with at least 20% plant-based materials such as corn, algae, or bio-acetate without conventional plastic additives. The result? You help reduce the use of fossil fuels.
Made with innovative leather alternatives
This item does not contain animal leather and was made with at least 20% plant-based materials, such as pineapple, apple or mushrooms. The result? An innovative alternative to animal leather which gives new life to materials that would otherwise go in the trash.
Made with recycled metal
By using at least 20% recycled metal over virgin metal, this item was made using less water, energy and waste.
Made with recycled plastic
By using at least 20% recycled plastic over virgin plastic, this item was made using less water, energy and waste.
Made from recycled rubber
By using at least 20% recycled rubber over virgin rubber, this item was made using less water, energy and waste.
Made from recycled leather
By using at least 20% recycled leather over virgin leather, this item was made using less water, energy and waste.
Made from recycled down feathers
By using at least 20% recycled down feathers over virgin down feathers, this item was made using less water, energy and waste.
Made with recycled plant-based fibers.
Made from at least 20% recycled cellulosic fibers such as LENZING™ TENCEL™ with REFIBRA™ technology, this item was made using less water, energy and waste than conventional lyocell fibers.
Made from recycled wool
By using at least 20% recycled wool over virgin wool, this item was made using less water, dye, energy and waste.
Made from recycled cotton
By using at least 20% recycled cotton over virgin cotton, this item was made using less water, dye, energy and waste.
Made from recycled nylon
By using at least 20% recycled nylon over virgin nylon, this item was made using less water, energy and waste.
Made from recycled polyester
By using at least 20% recycled polyester over virgin polyester, this item was made using less water, energy and waste.
Made from Birla SpunShades, an eco-material
Made from at least 50% Birla SpunShades, we’ve given this item our eco-material label to recognise its lower environmental impact. Birla SpunShades viscose fibres are coloured by injecting the dye into the fibre itself, saving on average more than 30 litres of water per metre of fabric compared to conventional dyeing methods.
Made from jute, an eco-material
Made from at least 50% jute, we’ve given this item our eco-material label to recognise its lower environmental impact. Jute is a natural and durable fibre which requires less water and pesticides to grow than cotton.

Behind the criteria

How we set our standards

We want to drive positive change in the fashion industry by highlighting products that exceed our sustainability standards. To determine these standards, we use data from independent certifications and the Higg Material Sustainability Index. The Higg MSI is the industry's most comprehensive tool for measuring the environmental impact of materials. These help us identify products that are leading the way, as well as opportunities for improvement. Our ultimate aim is to provide transparent and trustworthy information that enables you to make more sustainable choices.

Tips and tricks

For a smaller footprint

One way to reduce your emissions is by choosing pre-owned fashion. Doing so can offset up to 22kg of carbon dioxide — the amount an adult tree absorbs in a year. If you do choose to buy new products, try and find ones made with recycled materials, and always wash on a gentle cycle at 30°C.

Our commitment

Reducing emissions

Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.
Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.

Our commitment

Reducing emissions

Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.
Our operations, deliveries and returns are already carbon neutral — but there’s still a long way to go. By 2025, we commit to reduce our supply chain emissions by 40%, and our own emissions by 80%.
Our commitment